Header: MapsX.LLC — Public policies regarding promotions, coupons, and discounts for stores within the MapsX ecosystem.

Introduction — Why Promotions Matter (and How to Do Them Right)

Promotions, discounts, and coupons are more than just price reductions: they are strategic tools for customer acquisition, retention, and purchase journey optimization. At MapsX, we have designed a system that combines technology, consumer psychology, and analytics so that each store maximizes visibility, increases conversion, and builds a memorable brand. This policy establishes:

Allowed promotion types.
Rules for creation and publication.
Redemption conditions and limits.
Compliance and fraud prevention measures.
Marketing recommendations based on commercial psychology.
Integrations with CoinX, AI chat, and automation tools.

Objective: provide a safe, transparent, and effective framework that drives real sales and enhances the buyer experience without compromising platform trustworthiness.

General Principles and Scope

a. Transparency: all offers must display clear terms (validity, restrictions, available quantity, redemption method).
b. Non-discrimination: promotions must apply without illegal or arbitrary discrimination.
c. Compliance with legal and platform policies: promotions must not induce payments outside allowed channels, violate intellectual property rights, or breach local regulations.
d. Fairness and anti-abuse: controls will prevent fraudulent use, duplication, or account arbitrage.
e. Responsible commercial focus: promotions should provide real value (retention and experience), not just destructive discounts.

Allowed Promotion Types

1 Fixed Discount

Reduction of X currency units on product price (e.g., $5 off).
Can be applied per product, category, or minimum order.

2 Percentage Discount

X% discount on price (e.g., 20% off).
Usually limited to specific categories or SKUs.

3 Free Shipping

Full or partial shipping cost waiver upon meeting conditions (minimum amount, region, time).

4 Coupons (alphanumeric code)

Redeemable at checkout or store website.
Types: single-use, multi-use, per customer, per device, per country.

5 Temporary Promotions / Flash Sales

Time-limited offers to create urgency (e.g., 3h, 24h).
Highly effective for clearing stock or attracting attention.

6 Bundles / Packages

Joint sale with package discount (2x1, promotional pack).

7 Cashback / CoinX Rewards

Partial CoinX return per purchase (usable in other MapsX transactions).
Must comply with CoinX policy (not convertible to real money).

8 AI-Based Promotions (Personalized)

Dynamic offers generated by AI assistant based on user behavior (e.g., 10% off a product viewed 3 times).
Require consent for data use and must be clearly disclosed.

Creation and Publication Rules

a. Authorization: only verified vendors (Advisor/Coordinator with full KYC) may publish promotions involving CoinX or reimbursements.
b. Visibility: promotions appear on product pages, store, and optionally in listings and internal search.
c. Mandatory metadata: title, brief description, terms, start/end date, usage limits, applicable codes, exclusions, and link to full terms.
d. Max duration: vendors can set up to 180 days by default; longer durations require justification.
e. Promotion compatibility: system may restrict combinations (not combinable unless explicitly allowed).
f. User notifications: when applying a coupon or discount, the buyer always sees the breakdown in checkout.
g. Changes and cancellations: vendors can cancel promotions before start; if canceled during active period, reasonable alternatives must be offered (e.g., refund or compensatory coupon) when orders are in progress.

Redemption Conditions and Limits

Per person/user: specify if coupon is single-use per account.
Per device/IP: for promotions sensitive to abuse.
Available quantity: total redemptions set by vendor (e.g., 100 units).
Geographical compatibility: limit by country, region, or postal code.
Minimum purchase: specify if only valid above certain order.
Excluded products: list ineligible SKUs or categories.
Validity in physical stores: if applicable, enable POS verification; physical stores must register transaction with internal code validated by MapsX.

Fraud and Abuse Prevention

MapsX implements multiple layers to ensure integrity:
a. Automatic detection: behavioral rules (excessive redemptions from same IP, mass account creation, repeated use from same device).
b. KYC verification: promotions with CoinX or cash rewards require vendor and beneficiary verification.
c. Geolocation limitation: block redemptions outside allowed zones.
d. Blacklist: users/accounts with abuse history may be excluded.
e. Manual audit: case-by-case for large or suspicious campaigns.
f. Temporary fund retention: during investigation, MapsX may suspend pending credits/rewards. Sanctions: warning → promotion suspension → account block → fund recovery in confirmed fraud cases.

Payments, Refunds, and CoinX

Payment methods: buyers pay using supported methods (card, PayPal, CoinX if accepted by vendor).
Discounts vs refunds: discount applied at checkout reflects immediately; coupons do not generate later refunds except technical errors.
CoinX and cashback: CoinX returns are internal credits under CoinX policy; not convertible to fiat.
Product return refunds: standard vendor refund policies apply; if promo used, MapsX adjusts credits or refunds as defined per case.

Integration with AI Chat and Automation Tools

The synergy between promotions and personalized AI is a key conversion booster:

AI chat as converter: assistant can offer personalized coupons at the right moment, increase closure rate, and reduce cart abandonment.
AI tags: CoinX can fund smart tags to highlight products with promotions.
Automated flows: AI can suggest bundles or time-limited coupons (FOMO) respecting transparency rules.
Automatic measurement: AI can evaluate price elasticity and recommend the best promotion to maximize margin.

AI usage rules: any automatically generated offer must indicate personalization and show terms; user must accept before applying discounts.

Applied Commerce Psychology: Effective Tactics (and How MapsX Enhances Them)

1 Urgency and Scarcity

Flash sales and visible counters (e.g., "Only 3 left") increase conversions.
Recommendation: combine timer + visible stock + limited offer.

2 Social Proof

Show number of buyers or coupon users.
Example: "30 buyers in last 24h" builds trust.

3 Anchoring

Show original price struck through alongside promotion price to enhance perceived value.
Recommendation: avoid exaggerated anchors that may appear misleading.

4 Packages and Decoy Effect

Create 3 options (basic, standard, premium) highlighting the middle choice to boost desired sales.
MapsX allows AI-recommended bundles.

5 Cognitive Rewards (CoinX)

Small CoinX returns encourage repeat purchase and loyalty.
Psychological tokenization (see “my X credits”) enhances retention.

6 Personalization

AI-driven coupons (based on history) convert better than generic offers.
Important: transparency and consent.

7 Frequency and Rarity

Frequent offers dilute value; rare offers create anticipation and prestige.
Recommendation: alternate mass promotions with exclusive offers (e.g., for Coordinators).

Templates and Practical Examples (copy and structures that sell)

1 Promotional Banner

Text: “Limited Offer! 20% OFF selected items — Today only. Use coupon: FLASH20” Psychological element: urgency + visible code + CTA

2 AI Chat Message

Chat: “I see you viewed this jacket 3 times. Want 10% off now? I can apply the coupon if you confirm.” Psychological element: personalization + FOMO

3 Push Notification

Text: “Your favorite product is on sale — save $5 if purchased within 2 hours.” Psychological element: urgency + relevance

4 Campaign Landing

Title: “Spring Promo: selected products up to 30% | Free shipping from $X”
Social proof section + clear CTA + FAQs + summarized terms

Measurement and Recommended KPIs

Set up dashboard with these key indicators:

Promo CTR: promo page visits / impressions.
Promo conversion rate: purchases with promo / promo clicks.
Average ticket with vs without promo.
Recurrence rate: % of buyers returning after using promo.
Promotion cost (in CoinX or $) vs incremental revenue.
Coupon lifetime: average duration until exhaustion.
Cart abandonment after applying coupon.

MapsX provides integrated analytics and campaign reports (CSV/JSON exportable).

Legal and Tax Compliance

Truthful advertising: all discounts must be presented accurately (no misleading prices).
Taxes: vendors must include applicable taxes; displayed price must comply with local laws.
Financial promotion requirements: if promotion involves monetary return or prizes with real value, MapsX may require KYC and tax documents.
Prohibitions: promotions cannot encourage illegal, discriminatory activities or violate platform policies (e.g., promoting external payments for digital services where prohibited).

Dispute, Cancellation, and Return Management

Misuse dispute: MapsX investigates and imposes corrective actions.
Promo cancellation due to error: MapsX contacts affected buyers and offers reasonable compensation.
Returns: vendor policies apply, but coupon use may affect refund (e.g., partial refund if coupon applied). Must be clearly documented.

Technical and UI/UX Requirements for Publishing Promotions

Mandatory field for brief Terms & Conditions.
Visual savings indicator (badge with percentage or amount).
Urgency badge (if applicable), countdown, and stock.
“Apply Coupon” button visible at checkout.
Final discount summary before payment.
Traceability log (who applied coupon, when, from which IP).

Visibility and Ranking Policy within MapsX

MapsX offers paid or performance-based visibility options:

Organic promotions: appear in listings based on relevance, reviews, and usage.
Sponsored / boosted promotions: pay to feature in listings or carousels (clearly labeled “Sponsored”).
CoinX-boosted: vendors can use CoinX to temporarily increase visibility.

Rules: manipulating ranking via fake reviews or artificial traffic is prohibited.

Practical Recommendations for Merchants (Launch Checklist)

a. Verify KYC and activate payment methods.
b. Define objective (acquisition, stock rotation, loyalty).
c. Choose promotion type (flash, percentage, free shipping).
d. Set clear duration and limits.
e. Design creative and message (short title, offer, CTA).
f. Configure tracking in MapsX analytics.
g. Integrate AI Chat to capture intent and offer coupon.
h. Measure KPIs for first 3 days and adjust promotion.

Copywriting Best Practices (Applied Psychology)

Short, clear headline: “-30% TODAY”
Benefit first: “Save $10 and get free shipping”
Visual scarcity: “Only 2 left”
Social trust: “+1.2k sold this week”
CTA with action verb: “Buy now”, “Apply coupon”
Positive language: “Gain more visibility” instead of “Avoid losing customers”

FAQ (Public Frequently Asked Questions)

Q: Can I combine promotions? A: Depends on vendor; if offer is “not combinable” it will be clearly stated. Q: What if coupon doesn’t work? A: Contact support or the vendor. MapsX records errors and can compensate in technical failure. Q: Can I claim refund if I found the same product cheaper? A: Depends on vendor; MapsX recommends checking vendor policies and contacting support. Q: Can I sell promotions to third parties? A: No; selling coupons outside official channels is prohibited and may result in penalties.

Policies for CoinX Promotions

Cashback and CoinX returns only apply if vendor accepts CoinX.
CoinX is not fiat; returns are credited as MapsX account balance.
CoinX promos may require additional KYC to prevent abuse.

Monitoring, Auditing, and Periodic Review

MapsX conducts quarterly reviews of promotion framework, security audits, and commercial impact analysis. Policies may be updated; changes published with reasonable notice.

Compliance Clause and Sanctions

MapsX reserves the right to:

Remove promotions violating policies.
Withdraw privileges (visibility/boost).
Suspend stores committing fraud or abuse.
Request reimbursement or recovery of funds in severe abuse cases.

Glossary of Terms

Coupon: code redeemable for discount.
Flash sale: temporary, limited-time sale.
CoinX: internal MapsX credit.
KYC: Know Your Customer (identity verification).
FOMO: Fear Of Missing Out.

Annex: Legal Templates for Product Page and Checkout

Mandatory notice on product page: “Offer subject to terms & conditions. See details.” (link to promo T&C). Checkout notice: “Coupon applied: -$X. See terms.” (modal link).

Commercial Conclusion (Persuasive Message for Vendors)

Promotions are the most direct lever to turn visitors into buyers. At MapsX, tools not only allow creating offers: they give control, data, and creativity to design purchase experiences that retain customers and strengthen your brand. Use AI, combine CoinX with smart promotions, and become a store that doesn’t just sell, but delights customers.

Contact and Support for Campaigns

For assistance designing profitable campaigns or activating advanced features (AI, CoinX, boost), contact: 📧 marketing@mapsx.app 📧 support@mapsx.app 🌐 https://mapsx.app/soporte-campañas

Promotions, Discounts, and Coupons Policy